We caught up with Zeena Koda, the senior director of digital marketing at Atlantic Records, to talk about how she got her start in the music business, the role that technology now plays when it comes to marketing projects, what up and coming acts should be spending for advertising and the importance of email marketing.

Apple Podcast – Spotify – Anchor (for more places to listen)

Make sure to check out Zeena’s own podcast, “Ladyish”, HERE!