“What are the key streaming metrics I should be focused on?” 

“Is there a formula for planning a marketing campaign?”

“What do you think about everyone going on IG Live during the pandemic?”

This week on the podcast I sat down with the VP of Streaming at Sales at Roc Nation, Ryan Hobbs. Ryan and I have known each other since 2011 when we were working on digital marketing campaigns for Universal Motown. Since then, Ryan has gone on to work at some of the biggest labels like Capitol Records and RCA, helping break artists both big and small. In this episode, we talk about what his day to day looks like, what he thinks artists and managers should be doing when they’re first starting to build their careers and finally some trends he potentially sees popping up!

Enjoy, but most importantly, DO SOMETHING ABOUT IT!

Apple Podcasts – Spotify – Anchor

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