“My music is dope and people love it, but I can’t get people to my shows, what am I doing wrong?”

“I want to play college shows, how do I know if I am ready for that?”

“Who do I talk to when I’m trying to book a college gig?”

In today’s music business, one of the many keys to longterm success is having a great live show. That said, many artists that are starting out and seeing success online fail to make this happen because they think they only have to post on social and people will pay to see them. That isn’t always the case and more often than not, when that does happen, it’s the exception, not the rule. So how do you make sure that your online success translates to people showing up at your gigs?

In episode 10 of the “unsigned podcast”, we sat down with booking coordinator at UTA, Ron Perks to talk about how college tours work and what artists and managers should really be focusing on when it comes to building a touring business for themselves. We also talk about how Ron got his start booking shows in Buffalo NY before moving to NYC and ultimately becoming Cheryl Paglierani’s (Post Malone and 21 Savage’s booking agent) assistant before becoming an agent himself at United Talent Agency.


Apple Podcast – Spotify – Anchor