“Why is TikTok so popular?”

“How do I make content for TikTok?”

“What should I be focusing on right now as an artist or manager?”

Frank Woodworth was my guest on the podcast this week. We first met several years back while playing basketball together at Basketball City in NYC. Since then, Frank has gone on to start a company called Glacial Concepts which focuses on consulting artists, labels, and tech companies on all areas of the music business.

In this episode, Frank explains how he got his start in music, eventually getting an internship in which he had to travel 2.5hrs each way, to running an independent label to ultimately starting his own consulting business. Additionally, Frank gives his amazing insights into the mechanics of TikTok and how artists can set themselves up for success!

Enjoy, but most importantly, DO SOMETHING ABOUT IT!

Apple – Spotify – Anchor

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